Meet Basheer Elsous

Basheer Al-sous, president of the Beit Jala Olive Oil Press Association, plays a vital role in preserving the rich legacy of Beit Jala's olive oil.

He learned the art of caring for olive trees from his father, who had previously served as the president of the Beit Jala Olive Oil Press Association. This familial connection to olive cultivation underscores the generational commitment to preserving the authenticity and quality of the olive oil produced in Beit Jala. The knowledge passed down through the Alsous family contributes to the continued excellence of the region's olive oil.

The olive oil sold on our website, produced by Basheer Alsous is a testament to the dedication to traditional farming practices. The olives are handpicked at the optimal stage of ripeness and these olives from Rumi trees that range between 200-600 years old create a harmonious, round and unique flavor profile.

What sets Beit Jala's olive oil apart extends beyond its exquisite taste. The commitment to sustainable and organic farming practices, eschewing chemical fertilizers and pesticides, ensures the purity and integrity of the oil.

The rocky terrain and limestone-rich soil, coupled with the Mediterranean climate, further enhance the terroir, contributing to the robust and well-balanced characteristics of the olive oil.

Beyond its culinary excellence, the olive oil from Beit Jala, championed by Basheer Alsous, represents more than just a product; it embodies the cultural heritage and resilience of the Palestinian people. Each bottle is a testament to the enduring connection between the land, the farmers, and the age-old tradition of olive cultivation.