About the Artist: Yousef Sabry
Yousef Sabry is founder of Rizo Masr and is an Egyptian illustrator whose work explores land, labor, and the quiet dignity of everyday life. His practice is rooted in hand-drawn storytelling, linework that feels archival yet immediate.
For the Burqa Rumi bottle, we collaborated with Rizo Masr to translate the spirit of the farmer into visual form. The artwork centers the figure who makes everything possible: the one who rises before sunrise, tends the trees, and carries generational knowledge in his hands.
His style is intentional, allowing the land and the labor to speak without excess.
A Design Rooted in Return
The Burqa Rumi label carries a simple truth: “the farmer is the sun.” says Yousef.
The illustration places the farmer at the center, not as background, not as decoration, but as the source of light itself.
The palette draws from the green of early harvest olives and the warmth of the Palestinian sun. The linework is hand-drawn, echoing older print traditions while remaining contemporary.
The design honors labor. It reminds us that olive oil does not begin in a bottle. It begins with hands in soil.
Burqa Rumi Single-Estate Extra Virgin Olive Oil
Buy NowOnly 1641 bottles were produced from this harvest.
This single-estate extra virgin olive oil comes from Burqa village in Palestine, made by farmer Sameer Rashid Masoud and his family, who have tended their Rumi trees season after season.
Rumi is one of Palestine’s oldest olive cultivars and is structured and complex. Some trees are decades old; others stretch back generations.
Grown on rain-fed land and harvested by hand, the olives are cold-pressed within hours to preserve their full character.
The result is a vibrant, herbaceous oil with notes of fresh cut grass and wild herbs. It opens softly and finishes with a balanced, lingering pepper.
Yousef's Work
The Special Label Series brought together 6 designers from across SWANA, each contributing a distinct artistic voice to our olive oil collection. The project celebrated our shared visual languages, regional interconnectedness, and the cultural echoes that move across borders and generations.
Each designer created a one-of-a-kind label, turning every bottle into a collectible piece of regional design. With every bottle sold from their edition, 10% will be donated to a community-based initiative or NGO chosen by the artist.
Every label carried a personal connection — a thread as meaningful as the artwork itself.
The series became a meeting point between art and agriculture, honoring the craft behind the oil and the creativity behind the design.