Farmer: Muhammad Yasin.

A fourth-generation olive farmer from Nablus, embodies the rich agricultural heritage of his family. As the eldest, he manages the entire olive oil production process, ensuring the highest quality and authenticity. The secret lies in the fertile soil of Aseera and Yasin's commitment to traditional methods, such as same-day cold-pressing. The ancient olive trees, spanning 200 to 500 years, stand as a testament to the enduring legacy of the land. Through his dedication, Yasin preserves his family's tradition while sharing the essence of Nablus with the world.

Farmer: Shireen Najjar.

Meet Shireen Najjar, our collective's sole female farmer and a true pioneer in Palestinian olive oil production. From her groves in Burin, Shireen and her husband are on an unwavering mission to craft the finest olive oil.

With her husband's expertise as a quality assurance manager in the industry, the Najjars oversee their entire production process, from tree to bottle. Shireen's unique approach shines through in her vivid, culinary-inspired descriptions of olive varieties, each one conjuring a specific Palestinian dish.

Shireen's enthusiasm for joining our collective mirrors her innovative spirit. Her involvement not only elevates our product line but also represents the exciting future of Palestinian agriculture – where tradition meets modernity, and women lead the way in shaping this ancient craft.